December marks the season of reflection and new possibilities. This month, we're celebrating industry recognition, sharing how strategic brand thinking transformed an iconic Dublin institution, and offering an exclusive opportunity with our reimagined brand workshops.

STUDIO NEWS - We Won!

IDI Awards 2025: Best Brand Strategy Goes to..

We're over the moon to have won Best Brand Strategy at the IDI Awards 2025 for our work with Fallon & Byrne.

What a night. The RDS was buzzing with Ireland's creative community—industry peers, potential collaborators, and fantastic clients. Getting the team out to celebrate together made it even more special.

Grateful to the IDI panel, our brilliant team, and Fallon & Byrne for trusting us with their iconic institution.

WORKSHOPS REIMAGINED

Start 2026 with Brand Clarity

After years of screen-based brand workshops, we've evolved our approach to something better. More hands-on. More collaborative. More valuable.

Our reimagined brand foundation workshop ditches screen fatigue for genuine face-to-face collaboration. Interactive exercises where everyone contributes. No passive observers. Just focused strategic work that builds the foundation your brand needs.

Teams leave energised and clear-headed: validated strategy, sharp positioning, and complete alignment. Finally, the excitement of knowing exactly where your brand is going.

Want in? We're offering just 2 workshop slots in Q1 2026 at 50% off - first come, first served. Let's start your year with real strategic clarity. Get in touch to find out more.

THIS MONTH'S BLOG

Turning Strategy into Survival:
The Fallon & Byrne Story

What does it take to help an iconic Dublin food institution not only survive but thrive during Ireland's restaurant crisis? Strategic brand thinking. And quite a lot of coffee.

Fallon & Byrne faced a perfect storm: significant losses, leadership changes, and the closure of over 577 Dublin establishments around them. The 20-year-old institution housed four unique experiences across multiple floors, yet customers couldn't navigate between them. Tourists would enter at the food hall level, feel a bit overwhelmed, and leave without discovering The Wine Cellar, Dining Room, or Exchange.

We developed a master brand architecture that treated each venue as an individual brand within a unified experience. The result? Increased cross-venue traffic, targeted bookings for previously hidden spaces, and sustainable competitive advantage through strategic positioning. Proof that thoughtful brand strategy drives measurable business results, not just prettier visuals.

Ready to make your business feel Brand New? Start here