You might have noticed something brewing. The cameras, the outtakes, the behind-the-scenes chaos we've been sharing on LinkedIn. We've been building something new - not just a brand video, but evolving as an agency to improve in every way for our clients. Our newsletter is one of those improvements. This is the last edition in this format. Next month, everything changes. Meet Bolder.

What We've Been Building

Last month, Beanies Studio spent a day filming at our Merrion Square offices. Cameras, storytelling, and quite a lot of creative chaos. The goal? Create a 60-second brand video that shows who we really are, not just what we do.

The outtakes tell their own story. David's brain checked out mid-sentence. Amos couldn't get through his own script without laughing. We preach authenticity to our clients. Figured we should practice what we preach, even when it means sharing the bits where we completely mess up our lines. That's the point. Real brands aren't polished performances. They're the process, the iterations, the continuous evolution toward something better.

INTRODUCING BOLDER

Bolder - Monthly Fuel for Brave Brands

Here's the truth: our newsletter has been serving us more than you. Studio updates, project announcements, the occasional blog post. Useful? Maybe. Unmissable? Probably not.

That changes in 2026.

Bolder isn't about what we've done. It's about making you better at brand strategy. Every edition delivers:

The Shift - One strategic insight you can actually use
The Work - The thinking behind our creative decisions
The Find - Resources worth your time (books, tools, inspiration)
The Question - Prompts that spark real thinking

No fluff. No self-congratulation. Just sharp thinking, shared generously. And it's still just once a month, landing the first Tuesday, every month.

What's changing: Focused strategic content over studio news, curated insights from the best minds in branding, and thought-provoking questions that build community.

What's not changing: Our belief that brave brands are better brands, our commitment to strategy that drives real business results, and our honest, no-BS approach to brand thinking.

First edition: Tuesday, January 7th, 2026

See you in 2026. Get ready to get Bolder.

Planning your brand for 2026?

If you're thinking about where your brand needs to go next year, let's talk. No pressure, just a conversation about what you're building and how we might help.